Emirates has announced a major seven-year partnership with FC Bayern Munich, the 34-time Bundesliga champions and six-time UEFA Champions League winners.
Starting from the 2025-26 season and running through the 2031-32 season, Emirates will serve as the Platinum Partner for FC Bayern’s first team.
It marks a further milestone in the airline’s commitment to global sports and its deep ties to Germany.
FC Bayern Munich is a football titan, celebrated for its rich history and massive international following.
With over 140 million fans worldwide, the club enjoys unparalleled brand recognition, rooted in its distinctive Bavarian identity.
Its community is equally impressive, boasting 410,000 club members. This is one of the largest memberships in football, with fan clubs in over 100 countries.
This global reach and passionate fanbase make FC Bayern a perfect partner for Emirates. With a deep involvement in sport, the airline is known for connecting people across continents.
Partnership Benefits and Visibility
The agreement offers Emirates significant brand exposure. The airline’s logo will appear on stadium perimeter boards and LED screens, reaching millions of viewers worldwide.
Additionally, two premium pitch cam carpets will showcase Emirates’ branding during matches. The partnership includes exclusive ticket and hospitality allocations. This includes a dedicated Emirates skybox at the iconic Allianz Arena, FC Bayern’s home stadium.
Emirates will also gain access to the club’s collective player images for promotional use. The airline will feature prominently in Club TV backdrops during press conferences, flash zone interviews, and various digital and public events.
Sir Tim Clark, President of Emirates Airline, offered comments on the new partnership. “We are incredibly proud to join forces with FC Bayern, Germany’s most iconic football club and a global sporting giant.”
“This partnership goes beyond a commercial agreement. It reflects our deep commitment to Germany, a key part of our European network.”
“By aligning with FC Bayern’s rich heritage and passionate community, we aim to build meaningful connections with millions of fans worldwide.”
“Sport has a unique ability to unite people across cultures. We look forward to celebrating excellence, a value shared by both Emirates and FC Bayern.”
Michael Diederich, Deputy Chairman of FC Bayern, spoke on behalf of the Club. “We are thrilled to welcome Emirates, a long-time supporter of European football, as a partner.”
“Emirates’ global reach and commitment to excellence make them an ideal fit for FC Bayern. This partnership provides financial stability to pursue our sporting ambitions while supporting our international growth plans. Emirates connects football fans worldwide, and we’re excited to strengthen those ties together.”
This partnership marks Emirates’ official return to the German football league, reinforcing its presence in one of Europe’s most competitive sports markets.
With FC Bayern’s fanbase growing rapidly in key regions like Asia and the United States, Emirates is well-positioned to enhance these connections through its extensive global network and world-class service.
Football is a cornerstone of Emirates’ sponsorship portfolio. The airline’s “Fly Better” logo is proudly displayed on the jerseys of top European clubs, including Real Madrid, Arsenal FC, AC Milan, Benfica SL, and Olympique Lyonnais.
Emirates also holds naming rights for Arsenal’s Emirates Stadium and has been the Title Partner of The Emirates FA Cup, the world’s oldest and largest domestic football tournament, for nearly a decade.
In the UAE, Emirates supports the UAE Pro League and will feature on the back of Al Ain FC’s First Team training shirt for the 2025-26 season.
About FC Bayern Munich
FC Bayern Munich is Germany’s most successful football club, with 34 German championships, 20 German Cup victories, and six UEFA Champions League titles.
With fan clubs spanning over 100 countries and offices in New York, Shanghai, and Bangkok, FC Bayern maintains a strong international presence.
The club plays its home matches at the world-famous Allianz Arena, a stadium renowned for its iconic architecture and global appeal.
As both brands unite to inspire fans and elevate the football experience, this partnership promises to create lasting memories for millions worldwide.
